Privacy

We all know that the Internet and digital development has propelled us into a new era. The particular area of interest and much scrutiny over many years is the threat on privacy posed by Internet services such as search engines and social media. This threat is taken even further with development of facial recognition technologies in smart TVs and Google’s all-seeing eye in the Google Glass project. This leaves us with this dilemma: to sacrifice our personal information in exchange for free digital services.

The majority of revenue for search and social media companies are from advertising. We all know it is free to search on Google, Bing or Yahoo and to sign up on Facebook, Twitter or Pinterest. And this is great. Who can complain about getting free stuff! The catch is advertising. Obviously they must make their money somehow. And they do make billions ($36bn in the US in 2012 to be precise) by making your personal, disclosed information available to advertisers, as the premise for effective advertising is information. Google makes 95% of their revenue from advertising.

The ecology of personal information

Advertising is ingrained to the core of Internet services. It has found a prime seat in this new ecological system of commerce. The circle goes something like this:

  • You get a free service in exchange for personal information (e.g. Facebook)
  • The service provider (e.g. Facebook) offers advertisers a platform to reach a specific audience according the information you yourself have disclosed, in exchange for money
  • The advertiser gets an efficient channel to reach you directly with advertising they think is relevant to you, with the hope that you will buy their product

Everyone gets something and everyone’s happy. You get a free service, the provider gets cash, and the advertiser gets you.

We choose to give up privacy

A recent survey conducted by the USC Annenberg Center for the Digital Future and Bovitz Inc. showev that while 70% of Millennials (18-34 year olds) said that “No one should ever be allowed to have access to my personal data or web behaviour”, they were the most willing to exchange personal information for something in return.

You can go all 1984 and Big Brother about this, fearing the consequence of every letter you type into a box on the web. Or you can be totally blasé about what you disclose online. Which is worse? The latter is utterly careless, but the prior is equally paranoid. While some have said that privacy is dead, others claim that it is merely evolving.

Social media privacy has been discussed to infinity, and rightfully so. I will therefore not say so much about that except recommend that you watch this video to get some perspective.

Search engines are cheekier as when you put in a search query that information is stored with or without your knowledge. And when you visit a website with a Google Adwords box, the ad you see is tailored to you according to where you are, what websites you visit (with the help of cookies) and type of stuff you search for. If you’re extremely paranoid, the question to ponder is this: how will Google coerce me into joining their army when they take over the world?

The all-seeing eye

The next threat to privacy is face recognition and the ubiquity of Google Glass and Smart TVs. A lot of research is currently done on face recognition in smart TVs and this function is already available in smart TVs rolled out by Samsung. The idea is great. Rather than typing in your login information the TV recognises your face and logs you into your respective account.
But imagine the potential for the advertising industry here. From having one or a few national networks to having segmented cable TV, advertisers have since the 1980s-1990s been able to target more specific TV audiences for a lesser price. Imagine if that segmentation could now be made not only from the channel, program or time of day, but from who is sitting in the living room (or wherever your TV is). There goes that privacy.

If a child sits in front of the TV, the TV will notice and show only children friendly ads and perhaps toy ads. If a bunch of guys are in the room what would they care about seeing L’Oreal’s “Because you’re worth it”? If the whole family is there an idyllic family holiday may be the perfect ad to show. If you are logged in to an account on your TV, it can also store what programs you like watching and when you typically watching TV.

Facedeals is another technology that takes face recognition to local businesses. You register your face with an account, and as you enter a shop or club a camera in the shop recognises your face and instantly texts an offer to your smartphone from this shop. The idea is very similar to location services already existing on smartphones but it has potential for being a pretty scary surveillance tool. You’re never hidden.

I guess I don’t need to say much more about Google Glass. You will carry the camera on yourself. Everything you see could be recorded and logged. The people you hang out with, the places you go to, the stuff that you buy. This is, of course, a worst-case scenario. I am very fascinated by the product, and hate being dubious about everything. But like in the video above, perspective and knowing what you do is necessary.

Obsolete or evolving?

The question that remains is whether privacy is an obsolete concept or if it is merely changing. Personally, some stuff I don’t mind posting on Facebook and other stuff I do mind. And when I search on Google, the worst thing that can happen is that I see more relevant ads as a consequence. Perhaps the boundary for what is private has merely shifted. However, when creating Facebook Mark Zuckerberg envisioned a world where privacy was redundant. Is it right to call this evolution or is devolving privacy the more correct phrase with boundaries shifting further and further towards zero?

How far are you willing to go in making personal information available in exchange for free digital services, coupons, vouchers or whatever? And do you think privacy is a dying race? Please share with us below.

Edgerank 102

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After nearly 6 weeks of school/career busy-ness induced silence, we are happy to announce that the glue is not dry and is back in the bottle. With new strength and inspiration we are bigger and bad-er than ever, in all out strength and might we have resurrected similar to a phoenix from its ashes and with a hunger for writing – we have come back.

Speaking of “coming back”, the association triggered by that word combination in my brain is towards startups and/or more established companies that had done something wrong, screwed up really badly and then revived themselves by one way or the other.

There are a few success stories that every little boy and girl should know if they want to grow up into a big and strong entrepreneur, and what better way to learn than from other people’s failure or if not to learn – then just for laughs. In either case, whatever you chose as a perspective, the following 5 come-backs are definitely worth the mention, if anything – it’s always interesting to see how the mighty nowadays had once fallen.

Here are some tales of resurrection one can easily dub “Best come back stories of all time”:

#5 Tyco International Ltd.

After becoming one of the world’s largest industrial conglomerates through acquisitions, Tyco found itself in an accounting scandal in the summer of 2002 and facing an $11 billion debt payment it couldn’t cover. Ed Breen was brought in to replace disgraced chairman and CEO Dennis Kozlowski and promptly replaced the board of directors and most of the company’s senior management team. He also shed non-core assets and imposed a new era of fiscal prudence, quickly reversing the company’s financial fortunes.

Lessons: Focus on your winners, get rid of your losers, and shun unnecessary spending. Breen closed unproductive business units at Tyco and rid the company of financial excesses that had become commonplace under Kozlowski, whose purchase of a $6,000 shower curtain with company funds may go down as one of the lasting symbols of corporate excess.

#4 International Business Machines Corp. (IBM)

Big Blue has been a bulwark of the information age for half a century, but it had become a plodding, inward-looking behemoth by 1993 when it posted an $8 billion loss — a U.S. company record at the time. Louis V. Gerstner Jr. took over as chairman and CEO and quickly led IBM back from the brink of bankruptcy. While many thought the company could be saved only by breaking it apart, Gerstner insisted on holding it together and refocusing it on delivering value to customers by becoming not just a hardware vendor, but also a provider of complete IT solutions.

Lessons: A company’s culture is critical to its success. Arriving at IBM, Gerstner found a culture focused on internal rules and conflicts. Business units hid things from each other and were more likely to fight over intra-company billings than collaborate on satisfying customers. To drive change, Gerstner not only declared a new culture, but created financial incentives for managers to embrace it.

#3 Ford Motor Co.

In December 2008, you could buy a share of Ford for less than a buck. Many people assumed the company would end up in bankruptcy court with General Motors and Chrysler. But Ford had some things those others didn’t: CEO Alan Mulally, whom William Ford Jr. brought in from Boeing to replace him, and close to $23.5 billion in cash the company had just raised by audaciously mortgaging its factories and other assets. With more financial flexibility than its domestic competitors and Mulally’s manufacturing and fiscal discipline, Ford began creating new vehicles that rivaled their Japanese counterparts in quality and fuel efficiency. It has since seen its market share grow and its stock recover.

Lessons: Be courageous enough to bring in outside help if you’re not getting the job done on your own. Also, eliminate waste. Under Mulally, Ford pared its structural costs by more than $10 billion and stopped building completely different cars for different worldwide markets, turning instead to global cars that can be tweaked for individual markets.

#2 McDonald’s Corp.

McDonald’s has been an American icon for so long that it’s easy to forget the company lost its mojo in the late 1990s and early 2000s. In January 2003, McDonald’s reported its first quarterly loss since going public in 1965. As management put expansion plans ahead of operating discipline, customers grew critical of its food and the cleanliness of its restaurants. In came new CEO Jim Cantalupo, who overhauled products, operations and marketing. The company also spiffed up its restaurants, rededicated itself to serving better food, and expanded into healthier entrees such as salads. Today, McDonald’s remains king of the fast-food empire.

Lessons: Focus on the fundamentals. When Cantalupo came aboard, he vowed that McDonald’s would once again deliver customers hot food and maintain clean restrooms. It was a simple message, but one that focused restaurant operators and resonated with customers. He also backed off his predecessor’s expansion into other restaurant concepts, allowing the company to devote fuller attention to its core business.

#1 Apple Inc.

Apple is a Wall Street darling these days but was a dog in the mid-1990s, losing market share and hemorrhaging cash. Then co-founder Steve Jobs, who’d departed in 1984 after a dispute with his board, came back. Jobs shut down projects that were draining cash and transformed Apple from a computer maker into a consumer electronics company with products that looked and worked better than the competition’s.

Lessons: Leadership matters. Apple always had plenty of brainpower but wasn’t always focused. In Jobs, the company found a leader with the vision to anticipate what customers would want and the charisma to convince employees to deliver them — all while meeting his famously demanding standards.

Bottom line is: if you can’t afford to make your own mistakes (for whatever reason) learn from the shortcomings of others, don’t reinvent the wheel and move forward. But if you find yourself in a particularly masochistic mood then by all means – move fast and break your own stuff.

More on the topic of “getting your shit together”: let’s review some LinkedIn alternatives and pray that at least one of them is useful.

Branch out

BranchOut

If BranchOut sounds familiar, it is probably because you encountered it on Facebook. In fact, it is currently the most popular professional networking app on the Facebook platform. Founded in 2010 by Rick Marini, BranchOut is widely used for job hunting, recruiting, and general networking.
What makes this social app stand out is the fact that it leverages the user’s existing Facebook network to help them make professional connections.
BranchOut recently “branched out” from Facebook by re-launching itself as a standalone application with hopes of competing with LinkedIn. That’s going to be tough, but with an active community of more than 30 million users, it is definitely a nice alternative.

Twylah

Twylah

BranchOut leverages Facebook, Twylah harnesses the power of Twitter to conduct its networking business. Twylah allows you to create Twitter brand pages that can extend your presence beyond the popular microblogging site. This tool helps you focus your message by automatically organizing your tweets by trending topics, which gives the world an at-a-glance view of what you’re all about.
Additionally, Twylah keeps SEO in mind by optimizing your page to enhance visibility and generate traffic from the search engines.
One thing to like about Twylah is the hosting component. By giving you the ability to run a page on your own domain, it is essentially giving you another option for a website, while also helping brand your Twitter content.

Google+

google+

When Google+ launched in the summer of 2011, the resemblance in looks and functionality instantly caused it to be compared to the mighty Facebook. As it matured, however, it may appear that the site was groomed to be a networking tool the likes of LinkedIn, rather than a Facebook clone. Google+ is primarily being used to make professional connections. Rarely will you see status updates talking about parties, the daily lunch menu, or grocery shopping expeditions.
Google+ has a number of features that complement social networking. Among them is Circles, which allows you to target specific communications for customers, prospects, partners, and other groups you define.

VisualCV

VisualCV

Some professionals are using LinkedIn as a more detailed and advanced version of their resume. VisualCV can be used in similar fashion. Hence the name, VisualCV uses visual elements such as images and video to put together what becomes an engaging digital resume. You can create a custom URL for your resume, share it publicly or privately, and even send it directly to potential employers.
VisualCV is completely free to use, which is somewhat surprising considering all the advanced features it offers. This one is highly recommended for creating resumes or portfolios that stand out from the crowd.

Zerply

Zerply

Zerply is another LinkedIn alternative that is ideal for creating an online resume. This service lets you send potential employers to an attractive page complete with info on your social connections, in addition to your experience, skills, and traditional resume data. You can also invite others to join you on the network, and set up your own domain.
Similar to LinkedIn, Zerply lets you make connections with influencers and stay on top of the buzz in your specific niche.
While Zerply is free to use, it also has a premium version with more features you can upgrade to. Further, keep in mind that there is a cost for using a custom domain.

Perhaps, after this short burs, someone, somewhere will get lucky and land that dream job, but before that: get off your fat ass and do something with yourself!

The 99% revolution

IskraDinkova —  March 13, 2013 — Leave a comment

For whatever reason the economy is in the shitter and you, like me, are dangerously unemployed and are struggling to find some sort of cash flow towards your wallet instead of in the opposite direction, you’re seeking for opportunities under every stone.

In my lack of success in that endeavor so far, I have noticed the ease with which your potential employer can do a background check on you just by typing your name in Google or any search engine. So it is in your favor that what they (future employers) find would act to your benefit… and not your distorted face while passed out on the floor hugging a dog and a few bottles of Jack Daniel’s.

All things considered, you are already on the web, so why not make the most of it? Make yourself presentable and perhaps people will perceive you as a young professional who has his “shit together” or they will see right through the act and pass you by. Either way, what do you have to lose, you’re dignity is definitely down the toilet after that photo with the dog…

social-resume

OMG-UbuntuYes. I know. I like to talk about Ubuntu. Why? Because I have used OS X. I have used Windows. And I only ever really get anything done when using Ubuntu. Besides, when you think something is really great, don’t you like to shout about it?

One of the channels I follow on YouTube is OMG! Ubuntu! as they feature a lot of nice videos and updates about Ubuntu. In this video they highlight just a few of the nifty features that makes Ubuntu my operating system of choice.

Ubuntu is free. It runs on just about any computer. And you can even boot it from a DVD just to try it out. So, what are you waiting for?

Cowbird - Storytelling Community

If like me you love reading, hearing and seeing good storytelling and experiencing moments of your life with other storytellers then you will most likely love Cowbird. Originally set up by Jonathan Harris, the creator of We Feel Fine and his team, Cowbird is an online storytelling community and public library of human experiences.

The idea behind Cowbird is to tell short location tagged stories using a mixture of text, photos and sound. These stories are often the personal and deep experiences of the storyteller and are spread through the network by fellow storytellers, giving you a real sense of community and understanding.

I was lucky enough to be invited to Cowbird a little over a year ago now by my good friend Leilani Holmes and though I haven’t taken part as much as I had originally planned it did give me a valuable outlet while dealing with difficult situations in my life. The community who read and passed on my stories each provided support in their own way. In my experience Cowbird is similar to how I’d imagine an interactive diary. People share their experience and thoughts much in the same way as they would in a diary, however this diary replies to you through the network of storytellers loving a story or sharing it with others.

The stories people share via this network may be something small that affected them in various ways both good and bad, or a large issue that has an impact on us all such as earthquakes, wars, or huge protests. These stories are collected in “sagas” were each individual story helps build an overarching story of humanity, allowing for a very personal insight into big themes. Due to the different types of media involved in these stories (text, image and sound) it is easy for almost anyone to engage themselves with one and choose how much they get involved. If text isn’t your thing then listening to the sounds around where a photo was taken can give you a bigger understanding on the story. Equally if you choose not to take part in listening or admiring the photograph there is still plenty for you to enjoy. Could this style of communication be just what the post-literate society is looking for?

Either way it would be great to see, hear and experience more stories from those of you who like to share.

I should have posted a short burst in Digitalgl.eu this morning, but somehow it slipped my mind. Not because I didn’t want to do it, or because it is hard work. Simply because of bad planning.

The funny thing about planning is, that you can use all sorts of techniques, applications, tools, but if you are like me, you still forget things. Every planning tool has a flaw, maybe you need to check your calendar, thats a thing to remember. Maybe you need a phone, and phones can be forgot. Maybe you need your phone to notify you, but if you are building in constant notifications in your downloaded planning application, you just get annoyed by all the notification beeps and vibrations, so you turn it off, and then we are back to square one.

Remembering things is not a trivial thing, and what can be easy for one guy, can be a hard task for another. I remember an arguement with one of my colleagues who where piss mad at me, because I forgot to sign a piece of paper. For her it was the easiest task, just do it and be gone with it. For me it was up the hill. A small task that I didn’t pay any attention to, so I just postponed it again and again until my colleague didn’t have any patience left. And yes, it seems easy to just do it, but not every individual thinks that way.

So instead of posting a link to a new fancy site, I will just apologize for my terrible planning skills. I have still not found a tool that works, the closest thing to perfect is still Outlook Exchange syncronizing with my wifes Google calendar. At least I then remember the most important things. And because I forgot, I am presenting you with a little something… Enjoy!

289I am sure that a few of you remember that back in 2010 I did a project to help the victims of the Haiti earthquake, 100 Stories for Haiti.

As part of the project I produced a podcast which, sadly, faded after only a few episodes because, well, having spent nearly two months hard-wired to my computer and the Internet to manage and promote the project, reality bit, and I had to start doing silly things like actually working for a living.

I have always regretted the fact that the podcast faded. I loved producing it and I actually got to interview some of the brilliant people who became part of the 100 Stories for Haiti project.

One of those people was Bob Deyan. Bob is an audiobook producer who has won numerous awards during a career of nearly 25 years in the audiobook industry. He produced the audiobook version of 100 Stories for Haiti entitled, Stories for Haiti, and it really was a privilege that he took time to chat with me on Skype for an interview for the podcast.

I have been sitting on the interview since we recorded it back in 2010. I recently listened to it again and decided that it was about time I shared it.

Bob is just one of those people that I hope to meet some day. He is passionate about audiobooks and is a thoroughly fascinating chap to speak with.

If you happen to stumble across this post, Bob, I truly am grateful for effort you put into Stories for Haiti. It’s a marvellous piece of work that did an awful lot to help the humanitarian effort following the Haiti earthquake.

Stories for Haiti is still available. Please drop buy Bob’s website to find out more about his work and where you can buy the audiobook.

curation

The Internet is a crowded place, and the tiny bits of information that get your attention are nothing compared to the vast amount information being posted daily.

“Every two days now we create as much information as we did from the dawn of civilization up until 2003″

TechCrunch wrote in an article in 2010.

To make the online experience better for you, Google and Facebook narrow down what comes your way, based on your past behavior. This means that your search results from google are tailored just for you, built on your former doings, your location, what browser you use, what operating system you have on your computer and numerous other factors. Your Facebook newsfeed will be showing you posts based on what you like, and the people you often talk to or interact with. And it is a good service being provided since you don’t want to be fed information that you don’t care about anyway. We live in the age of information overflow, which means something’s got to give. On the other hand, this is incredible unhealthy for you as it will only contribute to your narrow-mindedness making you miss out on the information you didn’t know you needed. It is the battle in-between what you want versus what you actually need. Facebook and Google only care about your wants, lacking any ethical, or you-need-to-know-this filter.

This is why you should visit webpages such as brainpicker.org, kottke.org and Laughing Squid. The people behind these sites are all passionate curators.

I like how Maria Popova, author of Brain Pickings, defines her role as a curator:

“Brain Pickings is a human-powered discovery engine for interestingness, a subjective lens on what matters in the world and why, bringing you things you didn’t know you were interested in — until you are.”

Image Credit: Mark Fidelman